[2020-11-20] Marketing Lead for groundbreaking New Work start-up
Vicoland is the youngest incubation of Cocomore AG, a digital agency managing digital services, products and communication for mulit-national clients (e.g. Nestlé, Procter & Gamble or Sanofi). Vicoland is a platform allowing freelancers to form teams, which we call Vicos (“Virtual Companies”). Our platform features a tool suite enabling an efficient collaboration of Vicos and clients throughout projects. Currently, we are looking for a Marketing Lead! Your job: Create, distribute and monitor target-group specific content for all Vicoland brand activities to increase the perception of Vicoland as a high quality and cost-efficient provider for digital projects A/B test online marketing activities on various channels (e.g. LinkedIn, newsletter, Edits in Journals, Blogs, Podcasts or Google) Work side-by-side with the Head of Business Development to ensure the alignment of content and marketing strategies with the overall business strategy Closely partner with the product department to induce relevant market feedback into the product development process Actively recruit new talents for Vicoland's business development team and build up an efficient new business organization Your skills: University degree in journalism, business, economics, marketing or any other relevant discipline Minimum of one year experience in managing online marketing activities for a company with an advanced online presence Profound knowledge in academic and media writing as well as knowledge about the effect of language Ability to think visually and tell interactive stories in digital environments through the support of videos, pictures or other visual elements Ability to create and promote stories cross-media online (e.g. SEO, SEA, Social, Newsletter) as well as to grow and maintain audience numbers Experience in data journalism, especially in tracking and interpreting KPIs Interested in building up and shaping the strategic direction of a new-work start-up Your benefits: Competitive compensation plus a variable share Highly inspiring, innovative, and entrepreneurial environment Job location: preferably Frankfurt/Main (Germany), but you have the freedom to work from a place of your choice!